The Evolution of Casino Marketing Strategies
Casino marketing has undergone significant change over the past period, adjusting to changing consumer patterns and digital progress. In 2023, a study by the American Gaming Association pointed out that casinos are progressively employing digital marketing approaches to attract younger-aged demographics, with a 40% increase in online promotion expenditures compared to earlier years. One notable person in this shift is Bill Hornbuckle, CEO of MGM Resorts International, who has highlighted the value of embedding digital tools into promotional initiatives. You can follow his perspectives on his LinkedIn profile. In 2022, the Venetian Resort in Las…